A study conducted by Microsoft indicates that the attention span of humans - particularly those immersed in social media - is less than the attention span of a goldfish.
The research says that today's humans have an attention span of eight seconds, while a goldfish has an attention span of nine seconds.
Fifteen years ago, at the incipient stages of the mobile movement, the human attention span was 12 seconds. According to the researchers, the drop to eight seconds is due in large part to increasing engagement in the digital world.
Fifteen years ago, at the incipient stages of the mobile movement, the human attention span was 12 seconds. According to the researchers, the drop to eight seconds is due in large part to increasing engagement in the digital world.
Microsoft used information obtained from more than 2,000 participants in the study, some of whom had their brains monitored by electroencephalograms (EEGs).
In a related finding, the study also indicates that humans are getting better at multitasking.
In a related finding, the study also indicates that humans are getting better at multitasking.
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